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	<title>Additude - Creative Solutions &#187; Blog</title>
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	<link>http://additude.com.au</link>
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		<title>Social Media ROI</title>
		<link>http://additude.com.au/722/</link>
		<comments>http://additude.com.au/722/#comments</comments>
		<pubDate>Mon, 13 Sep 2010 04:58:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Return on Investment]]></category>
		<category><![CDATA[RoI]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

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		<description><![CDATA[To see how powerful Social Media can be, check out the clip below.

]]></description>
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		<slash:comments>15</slash:comments>
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		<item>
		<title>Additude Viral Facebook Pages: taking customer engagement further.</title>
		<link>http://additude.com.au/additude-viral-facebook-pages-taking-customer-engagement-further/</link>
		<comments>http://additude.com.au/additude-viral-facebook-pages-taking-customer-engagement-further/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 01:05:19 +0000</pubDate>
		<dc:creator>Ollie</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Additude Viral Facebook page]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Customised facebook fan page]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[Fosters]]></category>
		<category><![CDATA[new product]]></category>
		<category><![CDATA[Rampage]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://additude.com.au/?p=630</guid>
		<description><![CDATA[After delivering a successful Social Media campaign for the Fosters Group we were surprised to find that despite all the obvious success of the campaign as well as the buzz that was surrounding Social Media at the time, few brands had the budget or inclination to venture into a Social Media Campaign.  
This raised [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Engagement over selling any day of the week</title>
		<link>http://additude.com.au/engagement-over-selling-any-day-of-the-week/</link>
		<comments>http://additude.com.au/engagement-over-selling-any-day-of-the-week/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 00:50:54 +0000</pubDate>
		<dc:creator>Ollie</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[best job in the world]]></category>
		<category><![CDATA[brand engagement]]></category>
		<category><![CDATA[competitions]]></category>
		<category><![CDATA[customised facebook pages]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook fan pages]]></category>
		<category><![CDATA[fancast]]></category>
		<category><![CDATA[tourism queensland]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://additude.com.au/?p=608</guid>
		<description><![CDATA[Have you ever been at a 21st birthday party where the best friend gives a speech that sounds more like their own biography? How about a wedding where the best man&#8217;s speech forgets trivial matters such as how the couple first met? Looking at a number of company fan pages on Facebook the other day, [...]]]></description>
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		<slash:comments>24</slash:comments>
		</item>
		<item>
		<title>Entertainment in the next dimension</title>
		<link>http://additude.com.au/entertainment-in-the-next-dimension/</link>
		<comments>http://additude.com.au/entertainment-in-the-next-dimension/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 23:32:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[3D TV]]></category>
		<category><![CDATA[Avatar]]></category>
		<category><![CDATA[Foxtel]]></category>
		<category><![CDATA[Jeffrey Katzenberg]]></category>
		<category><![CDATA[Sony]]></category>

		<guid isPermaLink="false">http://additude.com.au/?p=578</guid>
		<description><![CDATA[Picture this: you’re sitting on the couch at home watching TV and dreaming about your next holiday when out comes a 3D image of a woman being massaged in the Maldives from the TV screen.
The television set is intuitive.  It knew you were considering a trip overseas.  It even has an approximate itinerary [...]]]></description>
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		<slash:comments>6</slash:comments>
		</item>
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		<title>Social Media &#8211; The New Channel to Complain?</title>
		<link>http://additude.com.au/social-media-the-new-channel-to-complain/</link>
		<comments>http://additude.com.au/social-media-the-new-channel-to-complain/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 06:03:25 +0000</pubDate>
		<dc:creator>Ollie</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[toobs]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[venting]]></category>

		<guid isPermaLink="false">http://additude.com.au/?p=384</guid>
		<description><![CDATA[This article is based on a study by Nora Ganim Barnes entitled &#8220;Exploring the Link Between Customer Care and Brand Reputation in the Age of Social Media&#8221; from the Society for New Communications Research. http://www.newcommreview.com/wp-content/uploads/2008/04/customer-care.pdf
Interested in getting a job with a retailer? Signing up with a new internet service provider &#8211; or perhaps you&#8217;re looking [...]]]></description>
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		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Concert Streaming: Crowd Surf Your Way Online</title>
		<link>http://additude.com.au/concert-streaming-crowd-surf-your-way-online/</link>
		<comments>http://additude.com.au/concert-streaming-crowd-surf-your-way-online/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 05:58:04 +0000</pubDate>
		<dc:creator>Ollie</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook concerts]]></category>
		<category><![CDATA[foo fighters concert]]></category>
		<category><![CDATA[online concerts]]></category>
		<category><![CDATA[social media integration Twitter]]></category>
		<category><![CDATA[U2]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://additude.com.au/?p=547</guid>
		<description><![CDATA[You&#8217;re almost there. Just a few clicks away. As your clock ticks over to 12:04 you realise your computer is taking an increasingly long time to load. Following much distress, it finally completes its loading with a dreaded HTML error alert. As you then frantically go back to reconfirm, a heart wrenching message reading, &#8216;Sorry, [...]]]></description>
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		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Pepsi Scores Criticism.</title>
		<link>http://additude.com.au/pepsi-scores-criticism/</link>
		<comments>http://additude.com.au/pepsi-scores-criticism/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 05:55:46 +0000</pubDate>
		<dc:creator>Ollie</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[amp up before you score]]></category>
		<category><![CDATA[Ho White]]></category>
		<category><![CDATA[iphone application]]></category>
		<category><![CDATA[Lynx]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[PepsiCo]]></category>
		<category><![CDATA[sexist]]></category>

		<guid isPermaLink="false">http://additude.com.au/?p=544</guid>
		<description><![CDATA[Womens groups and general consumers alike are outraged at AMP&#8217;s latest social media move, releasing an iPhone application that assists males to pick up women. Named, &#8216;Amp up before you score&#8217;, the application classifies women into one of 24 categories and then based on this classification provides one-liners for men to seduce their targets. For [...]]]></description>
		<wfw:commentRss>http://additude.com.au/pepsi-scores-criticism/feed/</wfw:commentRss>
		<slash:comments>31</slash:comments>
		</item>
		<item>
		<title>YouTube Junk: We Can Be Heros!</title>
		<link>http://additude.com.au/youtube-junk-new/</link>
		<comments>http://additude.com.au/youtube-junk-new/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 05:52:20 +0000</pubDate>
		<dc:creator>Ollie</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Adam Sandler]]></category>
		<category><![CDATA[Brandon Hardesty]]></category>
		<category><![CDATA[Charlie bit my finger]]></category>
		<category><![CDATA[David after dentist]]></category>
		<category><![CDATA[Funny people]]></category>
		<category><![CDATA[TV shot to death]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://additude.com.au/?p=538</guid>
		<description><![CDATA[Watching a surprisingly good Adam Sandler film last week (I can&#8217;t believe it either) I saw a very astute and funny scene about YouTube. The film is centered around a group of young stand up comedians trying to make it big. As such, all of them see YouTube as a channel to help showcase their [...]]]></description>
		<wfw:commentRss>http://additude.com.au/youtube-junk-new/feed/</wfw:commentRss>
		<slash:comments>25</slash:comments>
		</item>
		<item>
		<title>Let&#8217;s Get Digital!</title>
		<link>http://additude.com.au/lets-get-digital/</link>
		<comments>http://additude.com.au/lets-get-digital/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 04:38:59 +0000</pubDate>
		<dc:creator>Ollie</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[DAB+]]></category>
		<category><![CDATA[digital broadcasting]]></category>
		<category><![CDATA[Digital radio]]></category>
		<category><![CDATA[new channels]]></category>

		<guid isPermaLink="false">http://additude.com.au/?p=379</guid>
		<description><![CDATA[Fasten your seatbelts! A new breed of media &#8211; whether you realise it or not &#8211; is coming. Not so much &#8216;new&#8217; as &#8216;modified&#8217;, and with simplicity and variety being the major drivers, this highly portable and flexible medium is set to provide an easier listening experience for the masses. The medium I&#8217;m referring to [...]]]></description>
		<wfw:commentRss>http://additude.com.au/lets-get-digital/feed/</wfw:commentRss>
		<slash:comments>23</slash:comments>
		</item>
		<item>
		<title>The New Age of Advertising Favors Savvy Over Sloppy.</title>
		<link>http://additude.com.au/the-new-age-of-advertising-favors-savvy-over-sloppy/</link>
		<comments>http://additude.com.au/the-new-age-of-advertising-favors-savvy-over-sloppy/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 04:16:44 +0000</pubDate>
		<dc:creator>Ollie</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[audi]]></category>
		<category><![CDATA[best job in the world]]></category>
		<category><![CDATA[blendtec]]></category>
		<category><![CDATA[Burger King]]></category>
		<category><![CDATA[facebook application]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[Man in jacket]]></category>
		<category><![CDATA[PR stunt]]></category>
		<category><![CDATA[tourism queensland]]></category>
		<category><![CDATA[Whopper sacrifice]]></category>
		<category><![CDATA[witchery]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://additude.com.au/?p=383</guid>
		<description><![CDATA[Call me crazy, but I have never been a fan of meaningless and unoriginal selling. Needless to say it was not a great thrill receiving an SMS from a major Car manufacturer telling me I had &#8220;a few more days left to save thousands off a new model XR105.9_shoot me now&#8221;.
Although the above SMS was [...]]]></description>
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		<slash:comments>6</slash:comments>
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