Online Digital Campaign – VicRoads, September 2009.

Knowing the changes to the Victorian road rules is essential. So how do we convey this information in ways that people can really connect with?

We made awareness and engagement our priorities for the online component of the road rules campaign with a flash enabled Microsite, an interactive Facebook gaming application, and a mobile (mobi) site. To extend this message into the right communities, the digital campaign was reinforced with a comprehensive online PR strategy & execution.

This approach covered all bases as it incorporated multiple information channels whilst publicising the road rule changes in a meaningful, fun and engaging way.