Facebook campaign – Fosters Group, August 2009.


Alcohol products are commonly launched through traditional campaigns. As market leaders, Fosters contemplated using social media to launch their new product.

After demonstrating the merits of going social, we then delivered an edgy and successful coupon based social media campaign for the launch of the Carlton Dry Fusion Lemon beer.

The result?

Over 5,000 customers were directed through BWS stores to sample the drink within a mere 6 week period and in the absence of any other supporting media