Social Media has taken the world by storm and Australia is no exception. As a summary:

Facebook is the most visited social networking site with more than 9.6 million users (Sept 2010),

Twitter users in Australia increased by over 300% between June 2009 – 2010 to now over 2.5 million users,

iPhone Apple now sell over 350 iphone applications a second (Jan 2010).

Additude is assisting a number of brands through new social media ventures.

Most recently, we demonstrated the merits of replicating Lonely Planet’s entire ‘Great Bars of the World’ campaign within facebook.