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	<title>Additude - Creative Solutions &#187; sexist</title>
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		<title>Pepsi Scores Criticism.</title>
		<link>http://additude.com.au/pepsi-scores-criticism/</link>
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		<pubDate>Mon, 18 Jan 2010 05:55:46 +0000</pubDate>
		<dc:creator>Ollie</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[amp up before you score]]></category>
		<category><![CDATA[Ho White]]></category>
		<category><![CDATA[iphone application]]></category>
		<category><![CDATA[Lynx]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[PepsiCo]]></category>
		<category><![CDATA[sexist]]></category>

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		<description><![CDATA[Womens groups and general consumers alike are outraged at AMP&#8217;s latest social media move, releasing an iPhone application that assists males to pick up women. Named, &#8216;Amp up before you score&#8217;, the application classifies women into one of 24 categories and then based on this classification provides one-liners for men to seduce their targets. For [...]]]></description>
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